01.4 — Porter's 5 Forces

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Porter's 5 Forces analyses the competitive structure of your industry - not just your direct competitors, but the full system of forces that determines how attractive your market is and how much pricing power you are likely to have. Use this analysis to understand where the power sits in your market and how your GTM strategy needs to account for it.

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Porter's Five Forces Analysis

Force	Intensity	Confidence
Threat of New Entrants — How easy is it for new competitors to enter your market?	High / Medium / Low	High / Medium / Low
Bargaining Power of Suppliers — How much power do your key suppliers or platform dependencies have over you?	High / Medium / Low	High / Medium / Low
Bargaining Power of Buyers — How much power do your customers have to negotiate price or switch to alternatives?	High / Medium / Low	High / Medium / Low
Threat of Substitutes — What alternative solutions exist that could replace your product entirely?	High / Medium / Low	High / Medium / Low
Competitive Rivalry — How intense is the competition among existing players in your market?	High / Medium / Low	High / Medium / Low

Force Priority Ranking

Rank	Force	Intensity	Why It Ranks Here	Single Most Important Strategic Response
1
2
3
4
5

Overall Market Attractiveness Assessment

Composite rating: Attractive / Moderately Attractive / Unattractive
Rationale: [3–4 sentences referencing the specific force assessments above]
Attractiveness trajectory: Increasing / Stable / Decreasing over the next 2–3 years — [brief explanation of the key driver]

Where to Compete — Strategic Positioning Implications

Where to play: [Segments, channels, or positions that offer the most favourable force structure for this product — and why]
Where to avoid: [Segments, channels, or positions where force intensities make competition structurally difficult]
Priority positioning move: [The single move that would most improve the competitive structure this product faces]

Monitoring Plan — Volatile Forces

Force	Current Intensity	Signal to Watch For	Suggested Monitoring Method	Review Frequency