It’s focused, founder-friendly operating system that builds the commercial foundations that so many early-stage products are missing - the customer profiling, positioning and messaging that determines whether your product gets traction or gets ignored.
If you have an MVP, an early product or an idea that's ready to test in market, this is built for exactly where you are.
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Complete these in order - each module builds on the last.
Understand the landscape before you build your strategy. Size your opportunity, map your competitive environment and identify where the real whitespace is.
Know your competitive landscape well enough to win in it. Map your competitors, find your genuine advantage and identify exactly where to play - and where not to.
03 - Ideal Customer Profile (ICP)
Claim a position in the market and build the language to own it. Develop your positioning statement and the words that make your product land - from homepage headline to first sales conversation.
Turn your strategy into a plan you can actually execute. Choose your channels, set a pricing direction and sequence your launch.
07 - Launch Planning (inc. Pricing Strategy)
Start targeting the right people. Break your market into segments, score them against each other and identify which one to target first.
02 - Segmentation Model & Targeting
Know your competitive landscape well enough to win in it. Map your competitors, find your genuine advantage and identify exactly where to play - and where not to.
Build the brand that makes everything else more believable. Define your purpose, personality, voice and visual direction.
06 - Brand Strategy & Foundations
Distill your foundations into one page for investors, advisors or your own clarity. Synthesise everything into a single sharp summary you can communicate in under two minutes.
Bonus: GTM One-Page - Investor / Executive Snapshot
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Throughout the GTM OS you’ll find these 34 structured AI prompts in JSON format. Each one tested, refined and built into each OS section.
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I can help. I work with a small number of clients directly as a fractional Product and Marketing Leader.
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:instagram: whitehorse_labs/ :website: www.whitehorselabs.com.au :mail: [email protected]
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Built by Whitehorse Labs Fractional Product and Marketing Leadership
🔒 Licence & Usage This workspace is licensed for your personal use only. Please don't share, redistribute or resell this content in any form.
Need a team licence? If you'd like to use the GTM OS across a team, we'd love to help. Get in touch at [email protected]
Need Support? Reach out to us at [email protected] Avoid sharing your workspace link as a way of helping others - send them our way instead.
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